Bob serves as vice president for Parallel Communications Group, acting as the primary point of contact for key client accounts, as well as delivering strategic guidance and copywriting. Bob has over 30 years of experience in B2B marketing for technology and services companies. Prior to joining Parallel, Bob ran enterprise marketing for edX, devising the go-to-market strategy and managing a team of demand generation marketers for this global provider of online education courses and degrees. Bob has extensive experience as a player/coach in all B2B marketing disciplines including lead generation, content, website, social media, events, public relations, analyst relations, search engine, channel marketing, and account based marketing (ABM). Bob holds a Bachelor’s degree from the University of Massachusetts.